The cost of maintaining old customers is much lower than expanding new customers. How can the enterprise micro mall increase the repurchase rate of old customers? Below, desert wind shares some suggestions. If your micro mall is still in its infancy and there are not many old customers, you should cherish each order and retain your precious resources in the early stage from now on.
1、 Control product quality and price
Only high-quality products can really leave a deep impression in people’s minds. Of course, only the high quality of products is not enough. Reasonably setting product prices is also an important means to improve customer return rate.
2、 Operate in good faith and establish a reliable reputation
A good mall, backed by a good reputation, can attract more loyal customers.
3、 Improve customer satisfaction
Through the customer satisfaction survey, we can understand what customers need and what is valuable to them, so that customers can be satisfied with the product quality and service quality of the store, so as to enhance customers’ satisfaction with the mall.
4、 Improve the overall service quality of the mall
The mall optimizes the shopping process while ensuring product quality and information quality.
5、 Establish network community group and strengthen communication with customers
Community can achieve the purpose of mutual communication between customers, which is an effective way to cultivate a stable customer group. Using online community can make customers have a certain sense of identity. It is easy to have a sense of closeness when they get together. It can effectively cultivate mutual emotional dependence and cohesion and increase the return rate.
6、 Implement VIP membership system and adopt promotion means
VIP members can be provided with free gifts, free delivery, etc. to increase the return visit rate of customers to the store, so as to enhance the return rate of customers. Discounts and other promotional activities can be carried out on holidays, as well as discounts for repeat customers.
To sum up, there are mainly the following aspects:
1. Customer satisfaction has always been an important influencing factor of mall loyalty, and satisfaction is the leading factor of store loyalty.
2. Trust plays a decisive role.
3. Intrinsic value affects customer loyalty.
How to improve the repurchase rate? Through the above methods, some old customers can be attracted more or less. After all, they have recognized your store. It is not so difficult to reactivate them. Using e-commerce ERP to push care SMS, e-mail, update, promotion reminder, etc. in real time can make customers wake up their memories.