Many users who have contacted the website should be very clear that if they want to have a successful website, they must first buy a high-quality domain name. The importance of domain names for the success of a website is self-evident, and the small editor of Shenzhen website construction desert wind also believes that many users should have heard of the benefits of building old domain names for SEO optimization. About this, it should be that all friends engaged in SEO optimization will inevitably come into contact with this topic. So is old domain names helpful to website SEO, What is its value? Today, Xiaobian will give you a detailed answer.
1、 Help the website through the sandbox period

“Sandbox effect” should not be unfamiliar to many webmasters engaged in SEO optimization, or they can be said to be very familiar with it. The observation period of sandbox effect will generally appear when a new domain name is a website, so that at the beginning of the establishment of the website, if the number of external chains suddenly increases rapidly, rather than natural growth, it is easy to arouse the suspicion of search engines and think that the website is cheating, So that the website was punished by the search engine. However, if the site is built with an old domain name, there will be no concern in this regard. As long as the increase is regular, it doesn’t matter if the number is large, and the website will not be K.
2、 Website revision, ranking easy to restore
Website revision has a great impact on website keyword ranking, website weight and traffic. I believe that many webmasters who own enterprise websites or engage in SEO optimization should be very clear, especially new websites. Frequent revision may face the risk of being closed. However, the revision of the old domain name website will be much better. As long as the website structure is not changed too much and frequently, there will basically be no big problem. Even if there is a small adjustment or snapshot back to the file, it will still recover quickly after slow maintenance in the later stage.
3、 Can inherit the weight of the original website
In the process of website construction, using the old domain name will have the advantage of weight inheritance, that is to say, under normal circumstances, the old domain name will have a better weight in the search engine, so the old domain name will have its unique advantage. Although all major search engines declare that the weight will be reduced by hours if the domain name is re registered after it expires, it will take time for the weight of the expired domain name to disappear. As long as it is re enabled before it completely disappears, the weight of the old domain name can still be recovered.
4、 Conducive to website Collection
In general, relatively old domain names take a long time to register. Even if you can’t publish updated articles every day, or many published articles are pseudo original, or even haven’t updated articles for a long time, there are not many problems. As long as you pick them up again, update articles every day and maintain them accordingly, Then Baidu will still include your updated articles soon, and the snapshot will be updated faster, and the weight and ranking given will not be too low.
5、 Help to improve keyword ranking
For the ranking of website keywords, I believe this is a concern of many enterprises with websites. For domain names alone, the longer the domain name registration time, the easier it is to optimize the relative key ranking of websites. However, this is not absolute. If your website continues not to update or increase the external chain, even if your website’s domain name is an old domain name, the ranking of keywords can’t always be on the page, and it may fall beyond 100.
6、 Congenital external chain advantage
In terms of external chain construction, the old domain name has inherent advantages that the new domain name does not have, because when the old domain name is stopped at the original site, it has accumulated a very rich external chain, and although with the precipitation of time, when the old domain name is enabled again, the number of external chains is much different, but the retained ones are relatively stable and high-quality external chains. At this time, there is a saying: “predecessors plant trees and future generations enjoy the cool,” which is especially suitable to describe the current situation.
reminder:
The use of old domain names in website construction can bring great benefits to SEO optimization, but this is not absolute. After all, there are pros and cons in everything in the world. If you choose a domain name of a website that used to be a garbage station, was punished by the search engine, and has disadvantages in the search engine, it will not help SEO optimization, It may even cause some adverse effects